Design a logo for 弘象 construction company.
弘象 Construction Company ask me to design a logo to improve their brand recognition. They want me to start from scratch, do some research and create something new and meaningful to the company. Start off I define the meaning of the characters and expand from there.
Meanings Of Characters
After defining the meaning of the company name, " Hóng Xiàng " as grand and magnificent. I immediately thought of the universe, the stars and galaxies, I incorporated the " shining star " icon into the design.